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Case Study: Brookdale Senior Living

 

Brookdale Senior Living

In less than eight weeks, Skyways delivered an outstanding result: professionally crafted guides in both print and digital formats. These resources were warmly received by agents and, more importantly, by clients, further reinforcing Brookdale Magnolias’ reputation for excellence and community connection.

The success of this initiative was driven by the leadership of Megan Miller-Tabucco, who partnered with Skyways to secure premium advertising partners. This collaboration ensured the project was well-supported and poised for success.

Throughout the process, a senior project manager from Skyways worked closely with the Brookdale Magnolias team, providing tailored guidance and on-the-ground expertise at every step. By seamlessly integrating their efforts, both teams exemplified the trust, security, and reliability for which the Brookdale name is known, solidifying its commitment to excellence in every aspect of its work.

“We have really enjoyed and loved our guides that were published last year. Right now we have about 10-20 guides left in house. We use them when we do marketing events, social nights, and expos. Our prospects like the professional layout of them and the fact that they have so much information about our services and Brookdale as a whole. We spread them out at events, bring them to the Corona Chamber Office, Senior Centers, 55+ housing tracks, etc., and we have people come in for a tour of the community with the guide in their hands that they have picked up at an event or show we were at.”

Megan Miller-Trabucco – Manager ★★★★★

ClientBrookdale Senior LivingDate2023SolutionPrinted & Digital PublicationShare
UNITED STATES
4270 South Decatur Blvd B 8/9, Las Vegas, Nevada 89103
CANADA
3rd Floor – 7111 Syntex Drive, Mississauga, Ontario, L5N 8C3
UNITED KINGDOM
2nd Floor – Libra House, Cropper Close, Blackpool, Lancashire, FY4 5PU
IRELAND
Valleymount House, The Rise, Main St., Blanchardstown, Dublin 15
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