The founder of CaloAesthetics, Dr. Calobrace, has earned a worldwide reputation for his work but also for his willingness to share good practice and knowledge with others in this field. His qualifications include board certification in plastic surgery (American Board of Plastic Surgery) and a Fellow of the American College of Surgeons. Dr Calobrace is also an active member of the American Society of Plastic Surgeons and is on the board of the Kentucky Society of Plastic Surgeons.

Dr Calobrace performs over 1,000 cosmetic surgeries a year, including breast, facial, and body contouring procedures. He is respected both nationally and internationally.

Skyways was approached in late 2022 by CaloAesthetics to review their ‘Body Language’ magazine that they had been producing for some 14 years, Skyways President Garry O’Loughlin recalls, “ It was indeed testament to the team at Calo that they had the foresight to create this well-put together publication; however, I knew that we could make some major improvements in design and finished quality to really take the magazine to the next level.”

We got started in early 2023, bringing in advertising revenue that helped subsidize the overall cost, with high-end advertising partners eager to access the wealthier audience who made up the readership, many of whom where existing or new clients to the clinics.

In August 2023, Skyways delivered the first 30,000 copies in readiness for the nationally renowned CaloSpa Open Day. Prior to this fantastic event, 25,000 copies were delivered to a local fulfilment company and mailed directly to the Calo database of clients. As expected, the new ‘Body Language’ publication was very well received by both Calo and their many clients.

“We brought a more sophisticated design element along with a much more luxurious finish to the finished physical publication.” Garry further commented that “The marketing team at Calo were absolutely wonderful to work with and I think they greatly appreciated our intensive approach to the design process; our people re-drafted and re-proofed super quickly and this is always so important for the client, allowing them to make speedy decisions and pivot on an idea or concept.”

Skyways just delivered the 2024 ‘Body Language’ magazine; this is the second edition for the company, and we see many more years of collaboration ahead.

“Working with Skyways has been an absolute pleasure. Their team has a knack for understanding exactly what we envision and bringing it to life. Their passion, creativity, and genuine commitment have not only elevated our publication but also enriched our experience working with them. It’s more than just business; it’s a relationship built on trust, collaboration, and mutual success.”

Jacqueline Gantt – Marketing Director ★★★★★